Unreel
Unreel tells the story of a community affected by gambling through the larger-than-life launch of the very first A.I. pokie machine.
latest events
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30 September - 14 October 2024: Unreel community tour
iwi origins
Commissioned by Ora Toa Mauri Ora: Kaupapa Māori Addiction Services (Te Rūnanga o Toa Rangatira), Unreel is the result of a collaborative project facilitated by Te Rākau Hua o Te Wao Tapu, Aotearoa New Zealand’s longest surviving Māori theatre company.
Working alongside addiction specialists and community members, the creative research project centred on the negative impacts of electronic gaming (pokies) on families.
It is our collective hope that the vibrance and musicality of Unreel not only entertains but also provokes thought and stimulates kōrero about the social cost of gambling.
About Unreel
Taking place in the colourful Hīnaki Hotel gaming lounge, Unreel reveals the legacy of gambling harm and how it impacts the wider community – from gaming venues and corporations, through to the families affected by addiction.
Featuring songs and dances by Cherry and Bells, the launch of the refurbished hotel and an excitig new AI pokie machine is shaping up to be a real party.
Hosts from the local radio station are in attendance, as well as representatives from Inferno Entertainment, staff with their own experiences of gambling - and then there’s Laylah, who is just having a little look.
Work with us
We believe there is an urgent need for strategies, resources, and hands-on engagement to address these issues.
Get in touch with us now to discuss how Unreel can help open a conversation for your community.